A customer checks the features of a BlackBerry handset at a mobile showroom in New Delhi. RIM said on Wednesday it cut prices of four of its smartphone models in India.
NEW DELHI – BlackBerry-maker Research In Motion Ltd. has cut prices of some of its smartphone models in India by up to 27%, in a move to boost sales in the world’s second-biggest mobile phone market.
India is one of the few growing markets for RIM, which is facing tough competition from Apple Inc. and high-end devices on Google Inc.’s Android platform used by a range of handsetmakers, including Samsung Electronics.
RIM said on Wednesday it cut prices of four of its smartphone models, including the entry-level Curve 8520, which is its best-selling smartphone model in India.
Sunil Dutt, managing director for RIM’s Indian operations, said the four models accounted for about 60% of the company’s sales in India, where BlackBerry devices have gained popularity among the youth.
The price cuts are aimed at making the phones “more accessible to a wider number of consumers in the country,” Mr. Dutt said in a
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