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Ice cream parlor the new scoop in downtown Pottstown (video)

Neil McGarry holds up a chocolate and vanilla twist in McLicky’s Ice Cream Parlor, located next to The Very Best on High Street in Pottstown. Photo by Kevin Hoffman/The Mercury

Cory Sullivan, left, general manager, and Neil McGarry, right, assistant manager, pose inside the newly rehabilitated building that is McLicky’s Ice Cream Parlor. Photo by Kevin Hoffman/The Mercury

Assistant manager Neil McGarry serves a vanilla and chocolate twist cone to a customer at McLicky’s. A “Little Lick” cone costs $1.50. Jimmies are an additional 50 cents. Photo by Kevin Hoffman/The Mercury

POTTSTOWN — If you’re screaming for ice cream in Pottstown, the shouting distance just became a little bit shorter.

The recently opened McLicky’s Ice Cream Parlor, 250 E. High St., offers a wide assortment of cool summer favorites, including soft-serve ice cream and water ice.

Cory Sullivan, McLicky’s business partner and general manager, opened the 1,200-foot ice cream shop in early July with the help of a group of private investors, who, like himself, saw the business as a first step in transforming Pottstown’s landscape of unoccupied storefronts.

“Instead of letting it sit vacant, let’s contribute,” Sullivan said. “That was the mindset of the whole company.”

Seeing the available retail space as an opportunity to bring small businesses to the borough, Sullivan said Pottstown was the “ideal location” to open McLicky’s, since the community was missing a downtown staple — an ice cream shop.

Sullivan learned that the last business devoted to ice cream in Pottstown had closed its doors several years earlier, leaving those with a sweet tooth having to look elsewhere for a cool and sugary fix.



Sullivan felt that something needed to be done to remedy that situation, especially since many towns feature favorite bar, pizza and ice cream shops. So, when coming up with a business model, he said, “Let’s do something that every town has.”

From there, Sullivan’s passion to open an ice cream parlor was ignited. He sat down with his brother to brainstorm business ideas, including what would be on the menu and what they would name the shop.

During that brainstorming session, the Irish-soundingname McLicky’s was born, which Sullivan attributes to he and his brother joking around and enjoying the business decision process.

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