Consider this advice for testing different strategies to encourage customers to open and respond to email messages.

Email marketing can help businesses keep in touch with customers and prospects. But theres a big difference between simply adding people to your contacts list and running a savvy campaign that drives traffic to your website and generates sales.

Here are some tips to help you maximize the power of your email marketing:

1. Split test your opt-in forms.
Split testing can be a powerful tool in the online marketers arsenal. You can test different variables on your website and in your marketing campaigns to determine which combinations will generate the most email subscriptions.

Brigid Kennedy established Simmer on the Bay seven years ago in the upmarket Sydney precinct of Walsh Bay, and has grown it and associated eatery Simmer Cafe into two of Sydney’s premier function venues.

Originally from New Zealand, Kennedy has lived in Australia for 25 years and has worked hard to establish herself as a well-respected chef and caterer, who focuses on using local, seasonal produce.

Kennedy’s what you could call a jack-of-all-trades, spending her time as a chef, caterer, farmer, mum, author and property developer. Despite a hectic daily schedule which includes shopping for ingredients at the markets, helping in the restaurant kitchen and meeting with clients about upcoming events, and a weekend schedule that sees her travel to her farm in Berrima to harvest fruit, vegetables and herbs she grows for her restaurant, Kennedy insists on maintaining work/life balance, taking time out regularly to spend with her partner, son and friends.

In this interview, Kennedy tells Dynamic Business about coping with pressure, how she creates work/life balance, and shares her secrets to business success.

1. How

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